About Us | The Rubifresh Story
Built with heart. Carried forward with love.
Thirteen years ago, Tristan Fahey sat down and asked a question most beauty brands never bother with: what if skincare could make women feel genuinely better — not just look it?
What she built wasn't just a product range. It was a philosophy. A belief, grounded in science, that the health of your skin is inseparable from the health of your mind. That when your skin struggles, you feel it in your confidence, your energy, your joy. And that the reverse is equally true — when your skin thrives, something opens up in you.
Tristan spent 13 years formulating, refining, and perfecting every product herself — toxin-free, high in antioxidants, adaptogenic. No shortcuts. No compromises. She built a community of women who didn't just love the products — they wrote to her about how Rubifresh had changed how they felt in their own skin, in their own lives.
"This was her baby. And we weren't going to let anyone take the heart out of it."
Tristan is a doer. She leads with heart over everything else. And when the time came for her to move on to her next chapter, she didn't just hand Rubifresh to whoever came knocking — she handed it to family.
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Meet Ryan & Indy. The ones who couldn't let it go.
Indy Driver has been part of the Rubifresh story since the very beginning — not as an employee, but as a believer. As Tristan's niece, she was there in the early days: testing formulas, living the philosophy, watching first-hand as products that started on a kitchen bench found their way onto bathroom shelves across Australia and beyond.
When Tristan decided it was time to pass on the brand, others came forward. But Indy and her husband Ryan had heard the letters. They'd seen the messages — women writing in to say their skin had transformed, their confidence had returned, their monthly breakouts had disappeared after years of being told it was "just hormonal." They knew what Rubifresh meant to people.
They couldn't let someone strip that out.
Ryan leads the business with the same energy Tristan built it with — purposeful, people-first, uncompromising on quality. Together, they've taken on Rubifresh not to change it, but to protect it. To get Tristan's extraordinary formulations onto more bathroom basins. To honour what she built, and carry the mission further than she could alone.
Ryan Driver, Co-owner
Leading Rubifresh into its next chapter, with the same values it was built on. Figuring out this skincare thing 1 day at a time.
Indy Driver, Co-owner
There from the very beginning. Tester, advocate, and the reason the heart stayed intact.
Tristan Fahey, Founder
13 years formulating our Australian Natural Skincare, and the visionary behind Rubifresh.
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"Building on my background in health science & fitness, I created Rubifresh back in 2012 as a vehicle to challenge an industry that elevates physical perfection and flawlessness over health. I am a passionate advocate for natural beauty and healthy aging, and as a mum I understand the responsibility we have as women to be positive role models for the next generation. My passion is to see women and girls healthy and happy in their skin – not worried about their faces – letting their beauty bubble up and radiate from within”
– Tristan Fahey (Founder)
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Something is wrong. And we think beauty can help fix it.
Tristan founded Rubifresh because she saw something the beauty industry didn't want to talk about. And 13 years on, the numbers have only grown harder to ignore.
2× The rate at which cosmetic procedures like Botox are growing in Australia versus the global average — with the fastest growth in women under 35.
50% Of young Australian women under 24 now experience anxiety or depression — up from 30% in 2007. The two trends are not unrelated.
We believe the health and beauty industry is in a unique position to bring about real change — especially for the next generation of women and girls. Not by selling them the idea that they need to be fixed. But by giving them something that genuinely works, is genuinely safe, and helps them feel genuinely good in their own skin.
That's what Rubifresh has always been. That's what it will always be.
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Our vision, unchanged.
To help women and girls achieve healthy skin naturally — at any age. To create skincare that supports not just how you look, but how you feel. To build a community of people who believe that a healthier relationship with your skin leads to a healthier relationship with yourself.
Tristan started this. Ryan and Indy are carrying it forward. And every person who chooses Rubifresh is part of it too.