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Natural cleansing

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Walking down the supermarket aisle the other day, I decided to take a look at a cleansing product marketed by a global skincare brand. It was called “Deep Cleansing Foaming Face Wash with Aloe”. One would assume by the presence of aloe, that this product was in some way more ‘natural’ than others. So in the interest of understanding our competitors, I decided to check it out more fully….

This product contains 19 ingredients, and after a little more research I discovered many of these ingredients have been linked to serious illness and other adverse effects on the body. Here’s a few to watch out for and avoid:

Sodium Lauroyl Sarcosinate – a detergent which can break down to form carcinogenic nitrosamines. Regulated only for use in wash-off products

Potassium Hydroxide – called “caustic potash”, it is a pH regulator used in industrial drain cleaners

DMDM Hydantoin – contains formaldehyde which can cause irritation or allergic reaction despite small quantities….(oh, and it’s link to cancer is proven!)

Iodopropynyl Butylcarbamate – a preservative used globally in paint production & wood preservation, acutely toxic by inhalation, risk to reproduction/fertility, strong evidence of neurotoxicity, and possible link to GI or liver toxicity

CI 19140 (yes, that’s actually the ingredient name!) – synthetic yellow dye, banned in Austria and Norway. In the UK it must be labelled “may have an adverse effect on activity & attention in children”. In the US, it must be labelled “may cause allergic reactions such as asthma”.

Need any more evidence? After seeing the extent of the deceit, I am on a personal quest to help people make better healthier decisions around what we call ‘beauty’. We don’t have to compromise our health for good skin. Quite the opposite.

Choose natural. Rubifresh Cleansing Oil has less than half the number of ingredients, and you can understand what all of them are. Just a bunch of beautiful oils that deep cleanse and refresh the skin…naturally.

If you are interested, find it here.

Rubiwomen is written by Tristan Fahey, Owner/Founder of all natural skincare brand Rubifresh, and passionate advocate for real beauty.


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