Thanks to changes in technologies and attitudes, “Love the skin you’re in” is the latest catch cry of the beauty industry, according to Sarah Bristow, Beauty Directory. “The beauty world is moving away from elaborate cover-ups and cosmetic injections and into the skincare sector, focusing on improving the condition of the face itself” Sarah says.
Well…it’s about time! Yay!
A recent study by Euromonitor confirmes the skincare sector is the biggest contributor to absolute growth, making up a quarter of beauty’s total annual revenue, and growth is expected to continue.
On catwalks of the world, many of the looks are now focused on radiant natural skin rather than colour and foundation.
Beauty Directory spoke to a handful of experts from the industry about what this shift means for skincare in 2015.
Put the knife away
“The all-natural look no longer simply relates to the ingredients used in products, but also consumers’ disinterest in going under the knife” Sarah says. Yay…we say! According to data released by the British Association of Aesthetic Plastic Surgeons early this year, cosmetic surgery is on the decline. Yay…we say again!
The article says that non invasive surgery (such as Botox) remains popular. Boo…we say!
Embrace the oil slick
According to Beauty Directory, oils have taken the beauty world by storm, with every major women’s publication far and wide touting the benefits of its use in a daily skincare regime. “Their popularity can be attributed to their intensely hydrating properties and ability to absorb into the skin’s surface better than standard moisturisers. Face oils are particularly effective in treating ageing skin – from your late 30s, the skin’s natural oils decrease, causing wrinkles to appear deeper.”
Lucky we were one of the first with our luxurious Rubifresh Cleansing Oil 3 years ago! Yay us!
Go au naturale
Sarah also says “Just as there is growing interest in what we are putting into our bodies, there is heightened awareness about what’s going on to the skin’s surface”. There is clearly a huge groundswell of support for natural ingredients amongst consumers.
At Rubifresh Natural Skincare, we can’t wait to see the movement of ‘natural’ continue, and even hope the era of Botox will soon be over and we can get on with life!
(article summarised from Sarah Bristow’s Beauty Directory article)
Rubiwomen is written by Tristan Fahey, Owner/Founder of Rubifresh Natural Skincare. www.rubifresh.com.au